Recognized for over a decade as one of the leading authorities on Customer Relationship Management (CRM) business strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world's leading customer-focused management consulting firm. Don's vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by internationally recognized entities. The United Kingdom's premier marketing organization, the Chartered Institute for Marketing, cited Don among their inaugural 2003 listing of the 50 "most influential thinkers in marketing and business today." He has been ranked by Accenture's Institute for Strategic Change among the global "Top 100 Business Intellectuals" for two years running. Business 2.0/Magazine has named him one of the "foremost business gurus of our times." Don's written or co-authored The One to One Future (1993), Enterprise One to One (1997), The One to One Fieldbook (1999), The One to One Manager (1999), One to One B2B: Customer Development Strategies for the Business-to-Business World and Life's a Pitch--Then You Buy. Peppers' and Rogers' most innovative strategic thinking is embodied in their newest book, Return On Customer (or ROC), released in June 2005.