Cheryl is CEO of Heller Communications in New York City. Over the course of her career, she has worked at the crossroads of design, advertising and branding, and draws on this unique perspective to design communication systems that incorporate these disciplines.

She has developed brands and launched products for Fortune 100 and start up companies in fields ranging from fashion and beauty, automotive, entertainment, retail, technology, food and beverage, health care, manufacturing and finance. Her experience includes the development of national broadcast and print campaigns, identity programs, web based programs, employee communications and training, direct mail, film, events and cause-related marketing.

She founded and ran a design/advertising agency in Boston called HellerBreene, part of the WCRS international network of agencies. In 1990 she came to New York to become Executive Creative Director at Wells Rich Greene, was Executive Creative Director and Managing Partner at Siegel&Gale, an international branding and identity firm, then left the corporate world in 2000 to make an honest woman of herself.

Ms. Heller has been profiled through articles in The New York Times, The Boston Globe, Graphis Magazine, Communication Arts, ID, How Magazine, Print and PDN. She has authored articles for CA, ID and Graphis Magazines and The Design Management Journal. She is a recipient of countless awards from national and international competitions, and her work is included in the Library of Congress permanent collection. She has frequently lectured and judged creative competitions, is a past member of the Executive Committee of the National Board of the AIGA, and is currently on the board of ADC Global. She is a passionate photographer and a closet writer.