A native of Brisbane, Australia, Alf graduated from the University of Queensland, later attending the Harvard Business School, where he earned an M.B.A. He entered the marketing business, working for two Fortune 500 companies, first in Australia and then in the States. He then made the move to advertising and advanced into agency management.

Currently, Alf serves as principal of a marketing consulting firm, having "retired" from the responsibilities as Chairman of the Southeast office of a $310 million advertising agency in 1990. Alf, who is an avid spokesperson for the continued growth and success of the marketing communications industry, gives 100+ speeches and seminars a year dedicated to sales, marketing and communications to Fortune 500 companies, organizations and associations across the country and abroad.

He is Chairman of Nucifora Consulting Group, a strategic marketing consultancy in Sausalito, California, a marketing columnist syndicated in 40+ business publications across the U.S. and Board Director with various privately held companies.

Alf is also the Chairman of The Luxury Marketing Council of San Francisco, a business organization of CEOs and senior sales and marketing practitioners, considered to be the global leader in the rapidly-growing arena of luxury marketing, and the "Gold Standard" for the intelligent exploration of best marketing practices and trends in the luxury marketplace.